Bing, like other search engines, has complex algorithms to determine the ranking of web pages in its search results. Here are some key factors that influence SEO ranking on Bing:
Relevancy: The content of a page should be relevant to the user's query.
Page Loading Speed: Bing prefers websites that load quickly. This includes both desktop and mobile versions of your site.
Mobile-Friendliness: With more users accessing the web through mobile devices, Bing now places a high importance on mobile-friendly websites.
Backlinks: Backlinks from credible sources still matter for Bing SEO. However, quality is more important than quantity.
Social Media Signals: Unlike Google, Bing openly acknowledges using social media signals (like shares and likes) in their ranking algorithm.
Technical SEO: Proper use of meta tags, schema markup, usage of HTTPS, XML sitemap, robots.txt file are all important for Bing SEO.
User Engagement: Bing considers user engagement metrics such as click-through rate (CTR), bounce rate, and dwell time.
Content Quality & Keywords: High-quality content with correct keyword usage is vital. Bing gives weightage to precise keyword matching.
To improve your Bing SEO, ensure that you focus on all the above-mentioned factors. Monitor your website performance regularly and adjust your strategies as needed.