Question: How many YouTube influencers are there?


Determining the exact number of YouTube influencers is challenging due to the vast and ever-changing nature of the platform. However, there are some insights and methodologies we can use to estimate this.

Estimating the Number of YouTube Influencers

  1. Definitions:

    • Influencer: Typically someone with a substantial following (10,000+ subscribers) who has an impact on their audience's purchasing decisions or opinions.
    • Micro-Influencer: Between 10,000 and 100,000 subscribers.
    • Macro-Influencer: More than 100,000 subscribers.
    • Mega-Influencer/Celebrity: Over 1 million subscribers.
  2. YouTube Statistics:

    • As of recent estimates, YouTube has over 37 million channels.
    • Around 16,000 channels have over 1 million subscribers.
    • Approximately 230,000 channels have between 100,000 and 1 million subscribers.
    • Roughly 2 million channels have between 10,000 and 100,000 subscribers.
  3. Calculations: Using these statistics, we can approximate:

    • Mega-Influencers: ~16,000
    • Macro-Influencers: ~230,000
    • Micro-Influencers: ~2,000,000
  4. Platform Dynamics: The number of influencers is continually growing as more creators join and gain popularity. Additionally, emerging niches and language-specific content increase diversity among influencers.


Currently, there are likely over 2.25 million YouTube influencers, ranging from micro to mega-influencers. This number will continue to evolve as the platform grows and shifts in response to new trends and consumer behaviors.

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