Alt tags, also known as 'alt attributes' or 'alt descriptions', are important for improving website accessibility and enhancing SEO. They are used within an HTML code to describe the appearance and function of an image on a page. Squarespace provides an easy way to add these to your images.
Here is a step-by-step guide:
Navigate to the page with the image you wish to edit. Click on 'Edit' at the top left of your Squarespace dashboard.
Hover over the image block you want to add the alt text to, and click on the pencil icon (edit).
In the 'Image Settings' dialog box that appears, find the 'Image Description' field. This is where you'll type the alt text.
Type the alt text into the 'Image Description' field. The alt text should be descriptive and brief. For example, if you're adding alt text to an image of a bicycle, you might write 'red mountain bike'.
Click on 'Apply' to save your changes and then 'Done' to return back to the page editor.
Always remember to save all your changes before exiting.
Remember, the goal of alt text is to provide clear information about the image for those who use screen readers or have images disabled on their browsers. It's also used by search engines to understand what the image is.
Here's a tip: Keep your alt text fewer than 125 characters, as most screen reading tools break up longer descriptions.