Long tail keywords are highly specific search phrases with low search volume, but they often draw in more relevant traffic, are typically less competitive, and easier to rank well on. Choosing the right long tail keywords can drastically improve your SEO. Here's a step-by-step guide:
Understand your audience: Before you start, it's essential to understand who your audience is and what information they might seek.
Use keyword research tools: Tools like Google Keyword Planner, SEMrush, MOZ, Ahrefs, or Ubersuggest can help you find long tail keywords related to your content. Enter a broad keyword and these tools will provide a list of associated long tail keywords.
Look into 'searches related to' section on Google: This section at the bottom of Google search results provides variations of your inputted search, which can help you identify long tail keywords.
Analyze your competitors: Look at the keywords your competitors are ranking for. If there are any long tail keywords that are relevant to your business and have low competition, consider targeting them.
Consider question-based keywords: Long tail keywords often come in the form of questions. Tools like Answer the Public can provide you with many potential question-based long tail keywords.
Focus on intent: The intent behind the keyword is crucial. Whether the user's intent is informational, navigational, commercial, or transactional can influence the type of content you should create.
After identifying potential long tail keywords, incorporate them into your website's content, meta tags, URLs, and alt text. Remember to monitor their performance over time, adjust your strategy as needed, and always aim for providing value to your audience.