Question: How do you set up 301 redirects in Webflow?


Setting up 301 redirects in Webflow is an essential practice for managing old URLs that are no longer in use or have been changed. Here's how to implement them:

Step-by-Step Guide to Implement 301 Redirects in Webflow

  1. Access the Project Settings:

    • Log into your Webflow dashboard and select the project where you want to set up redirects.
    • Navigate to the 'Project settings'.
  2. Go to the Hosting Tab:

    • Inside the project settings, find and click on the 'Hosting' tab.
  3. Manage 301 Redirects:

    • Scroll down to the '301 Redirects' section.
    • Here you can manage all redirects.
  4. Add New Redirects:

    • To add a new redirect, you'll need to input the 'Old Path' and the 'Redirect to Page' URL.
    • The 'Old Path' should be a relative path (e.g., /old-page).
    • The 'Redirect to Page' should be the full URL to which you want the old path to redirect (e.g.,
  5. Save Changes:

    • After adding your redirects, make sure to save the changes.
    • Publish your site to apply the redirects.

Best Practices

  • Use Relative URLs: Always use relative URLs for the 'Old Path' to avoid errors.
  • Audit Regularly: Regularly review your redirects to ensure they are still necessary and correct.
  • Avoid Chain Redirects: Try to redirect directly to the final destination rather than creating multiple steps.
  • Monitor Impact: Keep an eye on your website's traffic and search engine rankings to monitor the impact of the redirects.

By properly managing 301 redirects, you can maintain SEO rankings and provide a better user experience by ensuring visitors do not end up on dead links.

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