Long-tail keywords are specific, often three-to-four-word phrases that are highly relevant to a specific niche. They can be less competitive and thus easier to rank for in search engine results pages (SERPs). Here are some examples:
Using long-tail keywords effectively helps businesses attract more qualified traffic – people who are likely to convert because they're searching for very specific items or services. To identify these long-tail keywords, you might use tools like Google Keyword Planner, AnswerThePublic or SEMRush which allow you to research potential keywords relevant to your content.