Question: What Are Some Examples of Long-Tail Keywords?


Long-tail keywords are specific, often three-to-four-word phrases that are highly relevant to a specific niche. They can be less competitive and thus easier to rank for in search engine results pages (SERPs). Here are some examples:

  1. Instead of 'running shoes', a long-tail keyword example could be 'best running shoes for marathons'.
  2. Rather than 'coffee', you might use 'organic fair trade coffee beans'.
  3. As an alternative to 'laptop', consider the long-tail keyword 'best laptop for graphic design 2023'.

Using long-tail keywords effectively helps businesses attract more qualified traffic – people who are likely to convert because they're searching for very specific items or services. To identify these long-tail keywords, you might use tools like Google Keyword Planner, AnswerThePublic or SEMRush which allow you to research potential keywords relevant to your content.

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