Question: What are some good examples of image alt text for SEO?


"Alt text," or "alternative text," is an attribute added to an HTML tag on a webpage. It provides a text description for an image, which can be read by search engines and screen readers used by visually impaired individuals.

Having effective alt texts not only boosts your website's accessibility but also improves your SEO performance as it gives search engines more context about your page. Here are some examples:

  1. A product on an e-commerce site: If you're selling a "Blue leather sofa," your alt text could be alt="blue leather sofa". This directly describes the image and is also a keyword that users may search for.
<img src="blue-leather-sofa.jpg" alt="Blue leather sofa">
  1. Company logo: Use your company name in the alt text. For example, if your company name is "TechBits," use alt="TechBits logo".
<img src="techbits-logo.png" alt="TechBits logo">
  1. Images with text: If there's important text displayed within an image, make sure to include it within your alt text. For instance, a promotion banner with text "50% off on all products" could have an alt text like alt="Promotion - 50% off on all products".
<img src="promo-banner.jpg" alt="Promotion - 50% off on all products">
  1. Contextual images in a blog post: If you've got an image of a beach in a blog post about the best beaches in Florida, a good alt text would be alt="One of the best beaches in Florida".
<img src="florida-beach.jpg" alt="One of the best beaches in Florida">

Remember, the purpose of alt text is to describe the content of the image to those who can't see it and to help search engines understand the context. Keep it concise, yet descriptive, and avoid keyword stuffing as it could be penalized by search engines.

Other Common Image Alt Questions (and Answers)

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