Long tail keyword strategy refers to the practice of targeting less competitive, more specific search queries that collectively drive significant organic traffic. These keywords are usually three or more words long and although individually they might attract low volume, when taken as a group, they can account for a substantial fraction of total searches.
Here's how you can implement a long tail keyword strategy:
Keyword Research: Use tools like Google Keyword Planner, SEMRush, or Ahrefs to discover long tail keywords that are relevant to your business and have reasonable search volume. The aim is not to chase the highest volume keywords, but rather those that are most relevant to your content and audience.
Competitor Analysis: Examine what long tail keywords your competitors are ranking for. Tools like Ubersuggest or Moz can help with this. You might find some good opportunities that you hadn’t thought of.
Create Quality Content: Once you have your list of long tail keywords, the next step is to create high-quality, relevant content around them. Remember, the intent of the user searching the long tail keyword is crucial, so the content should match their intent.
On-Page SEO: Make sure you include the long tail keyword in the title, meta description, URL, and body of the page. However, don't overdo it – keyword stuffing can be penalized by Google.
Promotion & Link Building: After creating the content, promote it on various platforms and start building backlinks to increase its visibility and authority.
Track Your Results: Use SEO tools to monitor your rankings for these long tail keywords, and adjust your strategy as needed.
Remember, the success of a long tail keyword strategy largely depends on understanding your audience's search intent and providing content that meets their needs. This strategy is often a slower burn, but it can lead to high quality, targeted traffic which has a higher chance of conversion.