Question: What is a 302 redirect in SEO?


A 302 redirect in SEO refers to a temporary redirection from one URL to another. This HTTP status code informs browsers and search engines that the move of a webpage or resource is only temporary, and it's expected that the original URL will be used again in the future.

Why Use a 302 Redirect?

  1. Temporary Content Replacement: If you are updating a webpage but want to temporarily redirect visitors to another page (like a maintenance page), a 302 redirect is appropriate.
  2. A/B Testing: For testing different versions of a page to see which performs better in terms of user engagement or conversion rates.
  3. Seasonal Pages: Redirecting users to seasonal content, such as a holiday promotion, and then going back to the regular page after the event.

SEO Implications

The use of a 302 redirect has specific implications for search engine optimization:

  • PageRank: Since 302 redirects are temporary, they generally do not pass on link equity (PageRank) to the new URL like permanent 301 redirects do.
  • Indexing: Search engines might continue to index the original URL, and not the new one you're redirecting to, because they perceive the change as temporary.

How to Implement a 302 Redirect

The implementation of a 302 redirect varies based on your server configuration. Here are examples for Apache and Nginx:

  • Apache (using .htaccess):

    Redirect 302 /old-page.html /new-page.html
  • Nginx:

    location /old-page.html { rewrite ^(.*)$ /new-page.html redirect; }

It's crucial to ensure that the 302 redirect is indeed the most suitable choice for your needs. If the change is intended to be permanent, consider using a 301 redirect instead to preserve search engine rankings.

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