Question: What is "external" in YouTube Studio?


In YouTube Studio, the term 'external' refers to traffic sources that are outside of YouTube's platform. This categorization can be found in the Analytics section under 'Traffic source types'. Understanding this metric is crucial for creators who wish to analyze where their viewers are coming from.


External sources include any traffic that comes from websites or apps outside of YouTube. Common examples include:

  • Social media platforms: Links shared on Facebook, Twitter, Instagram, etc.
  • Websites and blogs: Embeds or links placed on external sites.
  • Search engines: Clicks on video links from Google search results.

Importance of Tracking External Sources

Tracking external sources can help content creators understand how effective their promotional strategies are outside of YouTube. For example, if a large portion of traffic comes from a specific blog post or a Facebook share, it might indicate a strong viewer interest generated from those platforms.

How to Access External Traffic Data in YouTube Studio

  1. Log in to YouTube Studio.
  2. Select 'Analytics' from the left-hand menu.
  3. Click on 'Reach'.
  4. Scroll down to 'Traffic source types'.
  5. Find and click on 'External' to see detailed information.

This section will provide insights into which external platforms are driving the most traffic, which can be invaluable for crafting future marketing and content strategies.

Utilizing the Data

Understanding your external traffic sources enables you to tailor your outreach and promotional efforts more effectively. If a particular external source is leading to higher engagement or views, focusing more on that platform or replicating successful sharing strategies can potentially amplify your channel's growth.

In conclusion, the 'external' category in YouTube Studio is a powerful tool for YouTube content creators. It not only provides insights into how viewers discover videos but also helps in strategizing content promotion across different platforms.

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